Germany is the proud owner of hundreds of hardware stores, DIY shops, in one word, a market overwhelmed with competitors, services, products and billboards, time for a change and a new approach. To survive in such a jungle, one always needs to find ways to distinguish itself and amidst the crowd of confusing advertising, to be original yet relevant. Largest chain in the country, OBI, chose to change the rules a bit and come with very clever and practical outdoor campaigns using the help of the creative minds at Jung Von Matt. It started with the question,“Why do people advertise products that are supposed to make our homes look nicer using adverts that make everything look uglier?”
Thus, standing clean and clear from messy fonts and layouts, the chosen campaign integrated renovated areas of old houses and buildings that are close to OBI stores, with a chosen billboard sized area for the restoration, including the “Renovated with OBI” message. Since the billboards are wonderfully minimalistic crafted, it is the location that brings unicity, hereafter the agency had to put a lot of effort into identifying the right ones “The big challenge was the search for appropriate run-down houses,” Jung Von Matt/ Elbe’s Max Pilwat explains. “We were looking for different houses, facades and individual weaknesses to show what can be achieved with a huge variety of OBI products. Each billboard had to be planned separately, as different materials were needed for the renovation process.”
Check these gorgeous magnetic hangers reinterpreted by the creative German-Latvian duoGeorg Dwalischwili and Janis Karklins of Flow Design! With a cutting edge design that helps you save space in your closet (up to six centimetres of vertical space), the invention dubbed Cliq is a sleek clothing hanger that eliminates the hook, replacing it with strong magnets. At a first look, the hanger simply look incomplete. But hey, keep in mind that most of the times, less does mean more!
Back to Cliq, once the magnet meets any metallic surface, it produces a “click”. When you hang the clothes, equal gaps between the hangers are created. Therefore, your garments will always appear organised! The magnetic hangers can hold up to two kilograms of weight, withstanding from simple t-shirts to suits, coats and sweaters. Cliq comes in packs of three and it can be acquired in natural birch, black or white. All hangers can be engraved or personalised, depending on preferences.
CHK Arquitectura designed and completed Maza House, a residential project built for relaxation purposes. Nested near Lake of Valle de Bravo, Mexico, it was envisioned as an open space that allows residents to experience nature even when inside and offer a deeper sense of nature. The boundaries between the environments tend to disappear whilst the colours inside mirror the majestic scenery surrounding the house. This is a home that totally embraces nature and welcomes it inside. Living room, located at the ground floor features glass sliding doors and overlooks the terrace and the lush gardens.
Access to the house is possible only through a narrow bridge over the creek. House was built on three levels: basement, accommodating the service are and the garage, ground floor housing the social area (living room) and first floor, comprising the private areas. Naturally, bedrooms feature the best framed views of the nearby lake. All levels of the house can be accessed from the outside through an exterior staircase. Interior feels breezy and unitary, “built as the sum of different spaces, each one is designed as a scene. In the passage from one to another the change of materials, varying light levels, the routes and the apparition of exterior views are the resources that modulate and enrich the experience of walking the house.”
In order to help home owners choose the perfect swimming pool layout, the team at Glass Tile Store put together an inspiring infographic. Listing the strengths and weaknesses of some popular and classic swimming pool shapes, the graphic below is both interactive and easy to follow. Depending on the size and shape of their property, home owners can choose one of the following swimming pool shapes: rectangle, oval, L-shaped, lazy L, kidney-shaped, Figure 8, Roman & Grecian and free form pools.
Each style is briefly described, making it easy for readers to begin their research upon finding a swimming pool shape that fits their needs. Vinyl, fiberglass and concrete are the three types of in-ground pools available on the market, with vinyl being the least expensive. As far as finishing materials go, glass tiles are the most versatile. At the end, you can read some tips that will help ease the process of building your own swimming pool. Find the information below helpful?
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![swimming pool layout guide How to Choose the Perfect Swimming Pool Layout for Your Home [Infographic]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vzM4IKsRxj61FXa3hHqBXAlquudTVMiJ01iYIUeQMcWCYMKvkGQyym-r0sfhf4Vwd1Yf7t2vmpb7PArJs1KB7Hb0X2S_kyXjktjIA006x_HR1J0SdL2GMisNz2GNBSUSoGG6mE4K7YyecIIJKIDalpPuyrRw=s0-d "swimming pool layout guide")
