Freshome.com - Interior Design & Architecture Inspiration Newsletter

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• Interview : Diversity in Design with Paolo Lucidi and Luca Pevere
• Stylish Floor Lamp with Interesting Lighting Effects
• Diverse Design and Architecture in Brasil : Juranda House
• Freshome Reader Help: Advice for Home Office Layout
• 6 Tips to Choose the Perfect Kitchen Tile

Interview : Diversity in Design with Paolo Lucidi and Luca Pevere Posted: 20 Aug 2010 08:12 AM PDT Paolo Lucidi and Luca Pevere started signing their design projects together in 2003. They both graduated at the Politecnico di Milano in Industrial Design and had impressive collaborations throughout the years. As we were eagerly waiting to see who would accept our challenge and answer the 15 questions for our Freshome Interview, we were pleasantly surprised to receive a “double” reply. Here is the outcome: FRESHOME: What determined your passion for design? Tell us about the moment when you decided this is the way to go. PAOLO LUCIDI – Since I was 13 years old I attended the Salone del Mobile, the furniture industry and more generally the world of design. The book “Da cosa nasce cosa" by Bruno Munari was crucial to take this path. LUCA PEVERE – At Liceo, my teacher of art history mentioned "La Conica" coffee maker designed by Aldo Rossi for Alessi. For the first time I put in relation the design concept to mass production and not only to pure art. Wien Chair FRESHOME: Can you remember your first design project? Describe it a bit, whether it is a gizmo you worked at as a little kid or something that was sold at a large scale. PAOLO LUCIDI – My first project outside the school was Svita: a chair with legs and back in plastic and seat in timber designed for the competition Ernesto Caiazza-Promosedia. Although it was very early I won my first competition. LUCA PEVERE – Since childhood I have always felt the need to create something on my own. I was not satisfied with existing games, I constantly built objects using many different materials (clay, wood, metal, etc.). The old garage of my grandfather's was full of discarded things to assemble… YANNIS, 2008 (low stool) FRESHOME: What field of design are you most interested in? Do your works have anything to do with it? (We are asking this because not many designers do what they actually want) PAOLO LUCIDI: I always liked sport (design). I still like it a lot but it is not a priority. I'm very busy with home furniture; it's more complicated and stimulating than it may sometimes appear. LUCA PEVERE – There is not a particular area even if I love working on home furniture. However I like the challenge,of finding new ideas in redesigning objects that seem to have nothing more to say. CARIOCA Chair FRESHOME: Chronologically describe what you are going through (feeling and thoughts) on your way to work. PAOLO LUCIDI & LUCA PEVERE: Frustration and fear of not succeeding at first. Enthusiasm and sense of absolute freedom after. FRESHOME: What is your favourite book/magazine on design? How about your favourite site? PAOLO LUCIDI & LUCA PEVERE Our Moleskine sketches and notes: we often look up to them even after many years. Magazines on one hand are a great way to update, on the other they limit creativity. FRESHOME: What inspires you? PAOLO LUCIDI & LUCA PEVERE Objects, actions of every day. Everyday life is full of ideas. TUNDRA Chair FRESHOME: What is the most frustrating aspect of your job as a designer? And the most rewarding one? PAOLO LUCIDI & LUCA PEVERE The most frustrating aspect is having a good project in our hands without finding the right producer. The most rewarding is our own idea replicated in hundreds of thousands of products used and appreciated by many people. The multiplication has a special charm. CHOP, 2010 (round knife) FRESHOME: From your point of view, is design an art or a science? PAOLO LUCIDI  & LUCA PEVERE It is too much empirical to be a science. Design has primarily an industrial connotation therefore it can not be considered art. FRESHOME: Tell us something unusual that happened in your career. PAOLO LUCIDI  & LUCA PEVERE We once happened to submit a project and to find the finished and perfect product exhibited at Salone del Mobile without even a change. We are still amazed. BAHIA, 2010 (collaboration with Foscarini) FRESHOME: Let’s say you entered a contest. You have to come up with a design for the first house on the Moon built for extra-terrestrial living. How would your project look like? PAOLO LUCIDI & LUCA PEVERE The moon is a place so mysterious and away from us that we would try to make our mark as invisible as possible. FRESHOME: If design were a product, what would it be and how would you design it? PAOLO LUCIDI & LUCA PEVERE A technologically advanced product; we would like it as intuitive as a juicer, as nice as an Eames chair and as popular as Billy bookshelf by Ikea. FRESHOME: If you had no limits (money, resources), what would you create? PAOLO LUCIDI & LUCA PEVERE We design industrial products which must always satisfy many constraints and restrictions. The beauty of our work is that we must be able to be creative and surprising despite everything, transforming constraints into opportunities. Deleting them, the game is not fun. MICENE, 2009 FRESHOME: Share something you would like the world to know about you or your ideas. PAOLO LUCIDI & LUCA PEVERE: We like to test ourselves on never addressed design areas…we consider each new typology a challenge to express our personality. FRESHOME: What do you think of our site? PAOLO LUCIDI  & LUCA PEVERE It’s a great compendium of American style. FRESHOME: What advice do you have for young designers or architects reading this interview? PAOLO LUCIDI  & LUCA PEVERE Patience and humility. Sooner or later, if you have talent, the rewards come. Click here to connect with Freshome on or on

Stylish Floor Lamp with Interesting Lighting Effects Posted: 20 Aug 2010 05:19 AM PDT It has been a while since we featured a lighting project on Freshome. Today we would like to present this stylish floor lamp from the “Tree Series” by Spanish company Dab. Designed by Werner Aisslinger, the lamp has an interesting “sliced” aspect, which happens to be a distinctive and appealing product feature. At the same time, it allows light to create interesting effects in the room where it is placed contributing to a playful game of shades. Available in two sizes (55 and 65 cm), the Tree lamp can be integrated in almost any type of modern interior, whether it is the bedroom, living room or hallway. For any further information you can visit the official site of the company or get in contact with them for purchasing details.- via Trendir Click here to connect with Freshome on or on

Diverse Design and Architecture in Brasil : Juranda House Posted: 20 Aug 2010 03:26 AM PDT Juranda House comes from Apiacás Arquitetos and is located in Vila Beatriz, Sao Paulo, Brazil. The residence has 150 square meters and is a fascinating display of comfort, traditional design and cost efficiency. The architects tried to keep the construction budget to a minimum and ensure a great indoor-outdoor connection by making the building as transparent as possible. You have the house sketches for the ground floor, the first level and the roof in the photos below in case you are interesting in taking a closer look at the building plans.As for the construction materials, the architects stated that “the house is given structure by steel reinforced concrete cast on site with the slabs in prefabricated concrete remaining visible after construction. All of the brickwork is in ceramic blocks covered with a white render. We opted to put all of the house's infrastructure on the lowest floor, making use of the nature slope, this includes: a water cistern, boiler and sewage treatment system.” We challenge you to let us know what you think of the interior design of this residence and if there are any items that you consider intriguing. Click here to connect with Freshome on or on

Freshome Reader Help: Advice for Home Office Layout Posted: 20 Aug 2010 02:47 AM PDT LUKESF: That’s my home office which is made on the former balcony. The main thing is how to properly arrange all storage & get some recreation space left (kinda read, watch a movie, doodle with feet up).  So far the only things which seem to be more or less certain are to make a workspace where the niche is and to place a radiator either below the external or internal window. EDITOR: Freshome Reader’s, LukeSF could use some suggestions for the layout of his home office space.  Leave him suggestions below. If you would like to enter Help My Space Freshome! Click here for all the details. Freshome reader’s will comment on your space and help you solve your design dilemma. Click here to connect with Freshome on or on

6 Tips to Choose the Perfect Kitchen Tile Posted: 20 Aug 2010 12:52 AM PDT The kitchen is the one room in the house that can have several different types of tiles, in different applications, and they all will enhance your kitchen beautifully.  When choosing kitchen tile for your home consider where it is going to go first.  Glossy tile that goes on a wall will not be the same as flooring tile. Flooring tile has to be safe to walk on, and a glossy floor kitchen tile could be unsafe under foot.  Here are tips for choosing the right application and type of tile for your kitchen. 1.) Determine where the tile will be installed: Before you select a material you will need to decide what surface the tile will be applied.  Tile can be placed as a backsplash behind a stove, or on the wall to the underside of the upper cabinets. Tile is a popular countertop material, and can also be used on the kitchen floor. 2.) Decipher the difference between 'tiles': The word 'tile' refers to a resilient material that can be laid in rows over a surface.  For kitchens, this could include: quarry, stone, cork, vinyl, bamboo, ceramic, porcelain and glass.  Applications like vinyl, cork and bamboo tiles are most commonly used in flooring. While quarry, ceramic, and porcelain can be used for counters and floors. Glass tile is commonly reserved for walls and backsplashes. 3.) Determine your budget before getting sold on the look: Kitchen tile can be inexpensive, such as vinyl and linoleum tiles or they can be expensive, such as custom designed ceramic tiles.  Do your homework before getting married to an envisioned look in your head! Tile and home improvement stores can help you estimate the amount of product that will be required for your kitchen. 4.) Consider your household's lifestyle: Although kitchen tile is resilient, it still requires up-keep and the longevity of each material differs.  For countertops, ceramic tile is durable and will hold up to heat from hot pans, and is easy to clean and maintain. Unfortunately a ceramic tile surface can be uneven and it can easily crack or chip.  Determine if your family's lifestyle will match the tile finish you choose. 5.) Choose a floor tile that can withstand your family's habits: When choosing floor tile it has to be durable enough to withstand heavy traffic, pets, spilled foods and cleaning supplies.  Ensure that you purchase floor tile that is called 'floor tile'.  If you choose a wall tile for a floor the coefficient of friction (COF) will be too low, which in turn means it's too slippery for walking. Instead choose floor tile that has a slight raised pattern, or texture to it to allow for a safer kitchen floor. For a more refined and elegant look consider using quarry tile. The clay and limestone based tile is fired to look like natural stone. Quarry tile is more expensive than the traditional ceramic tile, but is gorgeous in the right application. 6.) The sky is the limit for your tile backsplash: Well, to a certain point the sky is the limit. Since your backsplash doesn't take direct heavy traffic, glossy, and painted tiles are a perfect fit for your backsplash.  Although they still have to withstand, hot oil splatters, grease and daily cleaning.  Choose from porcelain, ceramic, glass, metal or stone materials for a backsplash that can subtly or boldly bring a decorative flair to your kitchen. Your kitchen floors, counters and backsplash have a variety of tile styles to fit your budget, and taste.  Consider these tips when choosing tile for your kitchen.  Research your tile options and then make your kitchen the one you've always dreamed of! Freshome reader's do you have tips for planning, purchasing or selecting kitchen tile? Let us know, we would love to add to the list. Click here to connect with Freshome on or on

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